Adam Katz Google Creative Lab Discusses What It Takes to Start a Clothing Line

Adam Katz Google

November 30, 2020

Adam Katz Google Creative Lab recently discussed what it takes to start a clothing line from scratch.

Starting a clothing line is a dream for many. You may have a great idea and local success with your clothing items, but the actuality of creating a successful brand requires a keen business sense. New York designer Adam Katz Google Creative Lab recently discussed just what it takes to start a clothing line and make it a success.

“At its core, a clothing line is a business, and a successful clothing line needs to have all of the elements of a successful business,” Adam Katz Google Creative Lab said.

Adam Katz Google

Adam Katz Google Creative Lab is the founder of the AGreatDay, a hockey apparel brand. He explained that the first step to starting a clothing brand is developing your brand and its identity. Adam Katz Google Creative Lab explained every successful clothing line has features that set it apart from the rest — this helps define your brand identity. Developing your brand identity also involves finding your price point and discovering who your target market will be.

“Brand development is essential and will define your business,” Adam Katz Google Creative Lab said. “Once you’ve completed that step, it’s time to begin working on your business structure.”

Adam Katz Google Creative Lab suggested hiring a business attorney to help you work through all of the basics of starting a business. A qualified attorney can help you understand if you’re interested in a sole proprietorship or an LLC and all of the licenses and permits you need to operate your new clothing line.

“An essential part of any business is crunching the numbers; however, it’s especially important in the fashion industry,” Adam Katz Google Creative Lab said. “You should begin by analyzing your start-up costs, including brand design, permit fees, workspace rent, design tools, and more.”

Adam Katz Google Creative Lab explained that understanding your start-up costs and everyday expenses will help you determine your price point. You’ll need to understand your cost-per-unit, but you should also consider the other costs of running of your business when pricing. Of course, you need to add some profit as well. Adam Katz Google Creative lab suggests placing your price 30 to 50 percent higher than your totaled expenses.

“Now, it’s time to start building your social media and web presence,” Adam Katz Google Creative Lab said. “Studies have shown that roughly 97 percent of consumers search for products online before buying them. This shows how critical a quality website and online presence can be.”

Adam Katz Google Creative Lab finished by stating that the most important part of creating a clothing brand is the passion behind it. Keeping your passion strong and not letting setbacks deter you from your dream can be the difference between success and failure.